The words I wrote – 2020 in review

The words I wrote – 2020 in review

So long 2020, don’t let the door hit you on the way out.

You’ve been the most exhaustingly bizarre year of my life. And yet, despite personal, professional and pandemic-related challenges, you’ve also been my most successful year in business on record.

Turnover is way up on last year, and the calibre of clients I’ve partnered with has consistently exceeded my wildest dreams. All of which I’m eternally grateful for. But that doesn’t mean it’s been easy. 

I got there by grit and grim determination, believe me. But get there I did. So, as I crawl over the finish line of 2020 and collapse in a heap, I’d like to take a look back at some of the amazing projects I was lucky enough to work on this year.

Before I go into detail, here’s a top level summary of the work I managed to cram into the last 366 days (no wonder I’m shattered!):

  • Websites: 15 (141 pages in total)
  • Blog posts and articles: 22
  • Email newsletters: 3
  • Email sales sequences: 2
  • Video scripts: 1
  • Brochures: 1
  • Brand positioning projects: 1

Web copy and blog posts are my bread and butter, and most of the other work I did was spun-out from these.

Now, those details I promised you…

Here are some copywriting samples from projects I worked on in 2020. In some cases I’ve featured the final copy, and in other cases it’s draft copy that didn’t make the cut but I feel deserves a showcase. 


Web copy for a VR training company

Immersive Workplace Learning

Powerful VR training simulations to make your workers a force to be reckoned with.

Learning that gets your heart racing

People remember 95% of what they do and feel, but only 10% of what they read. Nothing beats learning by living through a situation. Our 3D training simulations are the next best thing.



Web copy for a leadership coach

What if you could live a life full of potential?

The good news is you can, and Colette is here to show you how.

Coaching philosophy

Have you ever wondered why some people have an endless supply of creativity, inspiration and confidence? Or how they can connect with others on a deeper level and build effortless rapport?

The answer lies in their state of mind and how this affects their performance, productivity and clarity of thought.

Colette can show you how your state of mind at any given moment is a crucial variable in your life, whether at home, work or play. This knowledge is the key to unlocking the untapped potential of your mind and becoming the best possible version of yourself.



Web copy for a genome sequencing company (name redacted)

Protect your future health

Our advanced preventative care system identifies and mitigates personal health risks with pinpoint precision. 

[XXX] is the next generation of medicine

Access advanced technologies

Our members access pioneering medical technologies before they are available in standard medicine. Including innovations in deep sequencing, artificial intelligence and big data analysis.

Gain deep insight into your health

Leading experts in genetics, functional medicine and disease specialities will help you harness the potential of genetics and medical intelligence to protect your health.

Get continuous protection

Protection doesn’t stop after your first round of tests. Our 12 month membership plans provide additional insights from developments at the cutting edge of medicine.


Web copy for a drinks company


We bottle bliss

Elevate and escape with Rōzu’s sparkling rose water

Bathe your senses in the blossoms of the beyond

Morning Bloom: Sparkling Bulgarian Rose Water
Discover more

Find renewal in the clear skies of morning

Clear Skies: Sparkling Hawaiian Jasmine Water
Discover more

Drift away on a dusky evening breeze

Evening Dusk: Sparkling French Lavender Water
Discover more



Web copy for a home care provider

Person Centred Home Care

We go the extra mile to provide care and companionship in the comfort of your own home.

Home Care Services with Compassion

Visiting Care

Live with dignity and respect in your own home with our visiting care services.

Find out more

Live-In Care

24-hour care to keep you safe and sound in the familiar surroundings of home.

Find out more


Onwards and upwards to 2021. What’s on the cards for me? January is fully booked with a series of articles on sustainability for the world’s largest chocolate manufacturer, and a web copy refresh for a high-performance computing research centre.

My diary is open from February onwards. If you’ve got a project you’d like me to work on, I’d love to hear from you (

Digital copywriter, problem solver, creative thinker, tea drinker.

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