I look at who you are as a business, where you want to be and the word-related obstacles standing in your way.
This could be through group workshops, stakeholder interviews, customer surveys, copy audits or whatever else is needed to get to the heart of the matter.
I distill everything I've learnt about your business into a brand voice blueprint which is equal parts brand strategy, tone of voice and writing style guide, including:
As well as your brand's voice and the big things you have to say, I can help you put important business things into words.
This could be working out how to clearly articulate your values, finding a way to succinctly communicate your services, pinning down your value proposition or anything else you've struggled with.
Now the fun really starts—it's time to get your brand's voice out into the wild. There are a few options here:
Prices start at:
A distinctive voice for your brand, clarity on how you communicate and the tools to help everyone on your team write with confidence and consistency.
Take a look at this sample brand voice blueprint to see exactly what you get 👇
I started Tone of Voice Nerd because too many of my clients were investing in vague tone of voice guides that didn’t help their team, or freelance copywriters like me, write good copy.
I knew I could do a better job and produce tone of voice guides—or brand voice blueprints, to use their fancy name—people would actually find useful.
They're designed to give you clarity on how to speak to customers, the confidence to communicate who you are as a business and the tools to present the value of what you do to the world.
Follow me: Twitter // LinkedIn
© Tone of Voice Nerd Ltd. Company No: SC725563.