Beat the Banks

Giving victims of financial fraud confidence to seek the justice they deserve.

The client

Beat the Banks are a team of financial claims specialists who help victims of financial fraud pursue and win compensation cases.

The brief

Following the PPI claims deadline, Beat the Banks were repositioning their business to focus on mis-sold pensions, fraudulent pension investments and mis-sold mortgages.

They needed extensive copy on these subjects for their new website which was designed and developed by Dundee-based digital marketing agency, Purple Imp.

The copy

Victims of financial scams are in a vulnerable position – they are confused, embarrassed and worried about how much money they might have lost.

Beat the Banks’ web copy needed to be sensitive to these factors to reassure potential customers and give them the confidence to make an enquiry.

It also needed to explain complex financial matters in clear, straightforward language to help people identify if they had been a victim of bad advice, and if Beat the Banks could help them.

 

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