State Cashmere
March 2021

State Cashmere

Rebranding cashmere that's soft as heaven and made for raising hell.

Product descriptions
Website copy

The client

State Cashmere are a New York based fashion brand selling 100% pure cashmere apparel for unexpected soft strength in basics, accessories, streetwear and beyond.

The brief

Cashmere has a stuffy image that State Cashmere wanted to turn on its head. Their clothes are soft as heaven but made for raising hell, designed to appeal to a younger audience than traditional cashmere brands. They wanted bold, playful website copy and product descriptions to accompany their radical rebrand.

Let's build something big together

The sky's the limit with my words + your amazing business.

Contact Me
Contact Me