A little note on copywriting prices

If you’re looking to hire a copywriter, chances are you’re shopping around.

You’ll have visited other copywriter’s and marketing agency’s websites to work out the best fit (and deal) for your project.

You might have noticed not many of them are forthcoming with their prices.

I’m not sure why this is, and who am I to question their motives. All I know is it’s not the way I like to do business. You’ve got a budget to stick to, so to avoid wasting your time here’s an estimation of my copywriting prices.

I work to standard industry rates and base my quotes on a mixture of:

  • How long I think the project will take.
  • How quickly you need the work finished.
  • How technical/complex the project is.
  • How much research is required.
  • The return on investment you’ll get from working with me.

I’ll give you my quote as a flat project fee with no hidden costs or sneaky upsells.

Copywriting prices for 2020

The prices below are approximate to give you an idea of how much working with me might cost. For an exact quote, get in touch and tell me what you’re after.

Website copywriting

  • Brand new web copy: from £2,000 
  • Web copy review: from £750

Digital marketing

  • Blog posts: from £200 per post (bulk discounts available)
  • Email marketing: from £200 per email (bulk discounts available)

Other marketing

  • Brochures: from £750
  • Newsletters: from £750
  • Print ads: from £1,000
  • Longform editorial: from £1,500
  • Integrated campaign: from £2,500


Borrow my brain for an hour (or more) to talk about copywriting or to help you solve a problem with your copy.

  • £150 per hour


For longer-term engagements, or if you’d like to retain my services for a set number of days, it makes sense to work together on a day rate basis. In which case, my prices are:

  • Day rate: £300
  • Half-day rate: £180

Before you go any further, you should know that my minimum project fee is £500. So if it’s just a few wee bits of copy you’re after you might be better looking elsewhere. The ProCopywriters Directory is a good place to start.


Answers to questions people sometimes have about working with me.

What’s your lead time?

Generally, my lead time is 2 weeks for taking on a new project. I might be able to squeeze urgent jobs in on a shorter timescale, but I’ll charge a 20% rush fee. If I’m busy, you might have to wait a bit longer before we can work together.

I never work with more than 2 or 3 clients at a time so I can give each project the attention it deserves – that’s why sometimes you may have to join a queue. It’s totally worth it though.

Do I need to pay a deposit?

For projects over £1,000, I ask for a 50% deposit upfront with the remaining 50% due within 30 days of sign off.

I’m also happy to talk about payment plans if this is something you think might help you.

Do you charge per word?

Nooope. Never. Absolutely not. My project prices are primarily value-based, meaning you’re paying for the quality of the end product, not the number of words.

Can I get a free writing sample?

No, I don’t work for free.

However, I understand that working with me represents a serious investment so I’m happy to provide a short, tailored writing sample for £100.

Send me some of your existing copy (no more than 300 words) and I’d be delighted to rework it to show you what I can do.

Get in touch

I have availability from March 2020.

Please fill out the form below or email me: hello@felicitywild.com