There’s so much more to copywriting than filling blank spaces with words.
If it was as easy as that, I’d be out of a job. It’s an in-depth process that takes time, attention and skill. So, when you hire me it’s not as simple as “write me a website” and away I go.
Here’s how it works.
Every project starts with an honest conversation about what you want to achieve and how I can help you get there. I’ll ask you about your business, your marketing, what’s working (and what’s not) and the problems you’d like me to solve.
This is normally done by video call but if you’re local to me (central Scotland) I can pop into your office or meet you for a coffee.
Using the information I’ve gathered during our initial meeting, I’ll put together a project proposal laying out your requirements and the copy I’ll produce to meet these.
It’ll also cover cost, timescales, responsibilities, and my terms and conditions.
All being well, you decide to sign me up and the next step is to get the project underway.
You’ve already told me what you need but now it’s time to dive into the detail. We’ll talk about tone of voice, key messages, style, audience, strategy and how you plan on measuring the success of your new copy.
I’ll use this information to put together a project plan. It’s essentially a much more detailed version of the proposal and acts as a framework to guide us both through the project.
Once I’ve got all the information I need, it’s time for me to get to work.
This doesn’t mean I disappear off-grid, only to resurface once the copy’s written. I’ll break the project up into sections and share my work at regular intervals so you can see what I’m doing and share your thoughts.
Keeping you in the loop stops me from heading off in the wrong direction and helps you understand more about the rationale behind the copy I’ve written for you.
5. Feedback & revisions
I welcome open and honest feedback throughout the project. It’s vital to ensure I produce copy you’re happy with.
One round of revisions (within the scope of the project plan) is usually covered by my project fee.
6. Sign off & launch
Once you’ve confirmed you’re happy with my final draft, it’s time to launch your shiny new copy and put some fizz on ice to celebrate.
7. Review & support
Once your copy’s launched, that’s not where the story ends.
I’ll schedule a review meeting after a few months to check on how your copy’s performing, if any tweaks are needed and if there’s anything else you need my help with.