State Cashmere

Rebranding cashmere that's soft as heaven and made for raising hell.
February 2021
Product descriptions, website copy

The client

State Cashmere are a New York based fashion brand selling 100% pure cashmere apparel for unexpected soft strength in basics, accessories, streetwear, home goods, and beyond.

The brief

Cashmere has a stuffy, dowdy image but State Cashmere are on a mission to change that. Their clothes are soft as heaven but made for raising hell, designed to appeal to a younger audience than traditional cashmere brands. They wanted bold, playful website copy and product descriptions to accompany their radical rebrand.

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