State Cashmere
Rebranding cashmere that's soft as heaven and made for raising hell.
State Cashmere are a New York based fashion brand selling 100% pure cashmere apparel for unexpected soft strength in basics, accessories, streetwear, home goods, and beyond.
Cashmere has a stuffy, dowdy image but State Cashmere are on a mission to change that. Their clothes are soft as heaven but made for raising hell, designed to appeal to a younger audience than traditional cashmere brands. They wanted bold, playful website copy and product descriptions to accompany their radical rebrand.
