The University of the West of Scotland is the highest-ranked modern university in Scotland.Their career-focused teaching, world-leading research and strong links with industry make them a popular choice for students looking to get their career off to a flying start.
I’ve got a long-running relationship with the marketing team at UWS and regularly work with them on projects in a freelance capacity – here are some examples.
The theme of UWS’s 2019 Annual Review was “success through learning”. The stories in the report needed to reflect this theme and highlight the year’s big wins with a focus on demonstrating the University’s impact locally, nationally and across the world.
The report is aimed at a broad audience so the copy needed to be fresh, friendly and not overly academic. Complex research projects had to be explained using simple, accessible language without “dumbing down” the subject matter.
The opening of UWS’s ground-breaking new Lanarkshire Campus was an important event for the University with Scotland’s First Minister and key stakeholders in attendance.
The official opening programme needed to explain the design rationale of UWS’s revolutionary new campus as well as communicating the University’s core values and showcasing the contributions it makes to the world—a tall order for a small word count.
When UWS decided to overhaul their online presence I worked with them to develop copy for their new website. I researched the University’s activities, vision and community to tell inspiring stories, showcase achievements and attract prospective students.
The biggest challenge was ensuring consistency and quality of copy throughout UWS’s extensive (1000+ page) website.
"Thanks for all your phenomenal efforts over the past few months. We really would not have been able to launch our new website at all without your input. You have been brilliant to work with and I hope we may be able to work together in the future."