Felicity Wild: brand voice and messaging consultant
Scattered brilliance, brought together
What you know, how you think and how it all fits together: in a voice that's yours, for humans (and as structured context for AI tools, if you use them).
An earned point of view
We’ll go beyond what everyone in your industry already says (snore), to a POV that could only be yours. Earned the hard way, through real-life work.
"Effective and to-the-point explorative chats got us deep into the core of our company. Felicity managed to find where all our thoughts aligned, without bland compromises."Tanja Tankred. Co-founder at Other Tales Interactive.
A messaging framework that flexes
Everything you want to say, in order of importance, built to adapt to each audience. So your whole team knows what to say (and Brian from accounts doesn't go rogue) without ten rounds of feedback.
"Now we have a clear set of guidelines that everyone can refer to and something that gives us inspiration when we're putting together any set of words no matter the audience."Euan McMorrow. Content Director at AVC Immedia.
A real live human voice
Who knew sounding like a human — rather than beige corporate oatmeal — was a competitive advantage? (Me. I knew.) We'll find the voice that's already yours and keep it steady everywhere you show up.
"I immediately felt calm, seen and heard with Felicity. I've found it difficult in the past to articulate exactly what I do. Felicity provided a safe space for curiosity and to gain clarity on my voice."Rachel Kay. Founder at Flight Mode Method.
An editor's eye for the whole picture
Every page can be fine and the whole thing still a muddle. I look beyond mechanics (hooks, headlines, CTAs) to how each piece of copy, everywhere, hangs together as a narrative.
"Felicity listens, she gets it and she's a joy to work with, but most of all, she really knows her craft."Robin Bonn. Founder at Co:definery.
I'm Felicity Wild, a brand voice and messaging consultant with ten years of senior copywriting experience.I've written for everyone from small local charities to multinational corporations, including some very big names I can't mention (NDAs, sad face). I do my best work with curious, passionate people who are willing to be honest about what they believe.Away from client work, I'm writing a novel as part of Curtis Brown Creative's six-month Write Your Novel course. It's about ghosts, breaking extractive cycles, and finding a good ending on a dark timeline. It's also good practice for the day job: structure, voice and an uncompromising point of view.
My books are open for new clients with big things to say…
… who need help working out how.
Or email me: [email protected]