Got big things to say, but not sure how?

A photo of Felicity Wild sat at her kitchen island working on her laptop. She's got blonde bobbed hair, green eyes and is smiling in what she hopes is a welcoming way. She's in her early 30s and wearing a grey knitted turtleneck.
Work with me to sharpen your brand's voice and messaging. And get the tools you need to bring them to life.
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A portrait photo of Felicity Wild's face. She's got blonde bobbed hair and is working on her laptop on her kitchen table. She's in her early 30s and wearing a grey knitted turtleneck.

Imagine if you could write in a distinctive voice for your brand, and always knew what to say? The same goes for everyone on your in-house and freelance teams.

You could wave goodbye to endless rounds of costly edits, and the feeling your copy isn't right but you're not sure why.

Suddenly, your brand's difference is obvious. Your message is clear and starts getting heard. And browsers turn into buyers and your biggest fans.

It's my job as a tone of voice nerd to get you there.

narrative
tone of voice
positioning
copywriting
messaging
naming
narrative
tone of voice
positioning
copywriting
messaging
naming
Felicity is incredibly talented with words.

She made the whole process so smooth with effective and to-the-point explorative chats that got us deep into the core of our company.

Felicity managed to find where all our thoughts aligned, without bland compromises, and created a set of guidelines we love!

Tanja Tankred
I immediately felt calm, seen and heard with Felicity.

I have found it difficult in the past to articulate exactly what I do. Felicity provided a safe space for curiosity and to gain clarity on my brand voice.

She drew out my passion, my joy for my work and I felt empowered by my own voice. I now feel I can speak about my brand confidently and take the next steps towards achieving my goal of supporting multi-faceted creatives.

Rachel Kay
Felicity really helped us hone our brand's messaging.

Not only does she really listen, Felicity makes suggestions and offers directions that just make total sense. It was an efficient and effective process that I not only enjoyed, but took real value from.

Craig Freeman
Chief Growth Officer at brandformula
Working with Felicity was an absolute joy.

She gave us an opportunity to talk through our way of thinking and our complex messaging and listened to the issues we had.

When Felicity came back to us with her finished work, it was exactly what we had been looking for and already its implementation is making a big difference to the way we work.

We would thoroughly recommend any organisation who is looking to develop a verbal brand identity to reach out and work with Felicity.

Martyn Walker
Communications & Marketing Manager at includem
narrative
tone of voice
positioning
copywriting
messaging
naming

How I can help you

We'll work together to build a brand voice blueprint that untangles your big ideas and puts them into words that feel right for your brand.
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Brand strategy

Why do you exist? What problems do you solve? Why should people care? I'll help you answer the fundamental questions about your brand.

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Messaging

Stay consistent on the big things you have to say about who you are, what you do and why you're better than the competition.

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Tone of voice

Gutsy? No-nonsense? Uplifting? Enlightened? We'll go beyond givens to explore your brand's unique verbal identity and how to apply it in real life.

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Writing guidelines

Get an in-depth guide to the nuts and bolts of how to write to bring your brand's voice to life.

An asterisk used as a little decorative icon in white.
Brand strategy

Why do you exist? What problems do you solve? Why should people care? I'll help you answer the fundamental questions about your brand.

An asterisk used as a little decorative icon in white.
Messaging

Stay consistent on the big things you have to say about who you are, what you do and why you're better than the competition.

An asterisk used as a little decorative icon in white.
Tone of voice

Gutsy? No-nonsense? Uplifting? Enlightened? We'll go beyond givens to explore your brand's unique verbal identity and how to apply it in real life.

An asterisk used as a little decorative icon in white.
Writing guidelines

Get an in-depth guide to the nuts and bolts of how to write to bring your brand's voice to life.

A portrait photo of Felicity Wild's face. She's got blonde bobbed hair, green eyes and is smiling in what she hopes is a welcoming way. She's in her early 30s and wearing a grey knitted turtleneck.
A portrait photo of Felicity Wild's face. She's got blonde bobbed hair, green eyes and is smiling in what she hopes is a welcoming way. She's in her early 30s and wearing a grey knitted turtleneck.

Hello! I'm Felicity Wild — founder and chief Tone of Voice Nerd.

I started Tone of Voice Nerd because after 5 years as a freelance copywriter, I'd noticed too many of my clients investing in vague tone of voice guides that didn’t help their team, or pro-copywriters like me, write good copy.

I knew I could do a better job and produce tone of voice and messaging guides —or brand voice blueprints, to use their fancy name — people would actually find useful.  

They're designed to pinpoint your brand’s unique advantage, capture your brand’s distinctive tone of voice and provide clarity on the big things you have to say.

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10 rounds of edits and your copy still isn't right?
Sounds like you need my help — book an intro call or email felicity@toneofvoicenerd.com*
*Available for projects starting April 2023 and beyond.