Words are powerful tools, let me help you use them wisely.
It’s tricky finding the time to write when you’re busy running a business.
It’s even trickier finding the time (and headspace) to write words that cut through the noise of today’s ever-crowded marketplace.
You should be the best-placed person to do this–you know your business inside out, you speak to customers every day and you’ve got years of industry experience.
So why is writing about your own business so damn hard?
Turns out, your customers don’t need to know everything that’s in your head. They need the right information, at the right time and written in a way that resonates with them.
That’s where I come in.
I specialise in writing memorable, relatable copy to tell your brand’s story and forge meaningful connections with the people who will care about it.
I’ll help you put the right words in the right places to reach the audience of your dreams and turn them into your biggest fans.
This doesn’t happen by sticking to the rules. It happens by challenging conventions, questioning assumptions and throwing the rule book out the window.
So, if you too are allergic to the phrase “but we’ve always done it this way”, we’re going to get along just fine.
Why hire me?
Good question. I can tell you’re a discerning type and want to know what you’ll get in return for your investment.
Here are four things I’m proud of, which also happen to be reasons to hire me.
I’ve worked with high-profile brands like Barry Callebaut (the world’s leading manufacturer of chocolate and cocoa products) and the University of the West of Scotland (the highest-ranked modern university in Scotland). And many more in between.
I’ve helped my clients achieve big things, like:
Getting a new product featured in Bloomberg News as a result of a kick-ass article.
Boosting social media engagement by 200% over a six-month period thanks to a new content marketing strategy.
Launching an email newsletter with a 50%+ average open rate and 15.5%+ website click-through rate (well above the industry average of 21% and 2.5% respectively).
Big wins and distinguished clients aside, I’m really easy to work with.
I love getting to know new people and forming strong working relationships with them. As a result, around 80% of my schedule is filled with repeat business from clients who’ve enjoyed working with me before.
But don’t just take my word for it.
“You have been brilliant to work with and I hope we may be able to work together in the future.”
-Steve Gallagher, Marketing Manager, University of the West of Scotland.
How did I get here?
I’ve been a copywriter and content strategist for the best part of a decade and had the honour of helping some exceptional brands put their purpose into words.
After studying English Literature and Publishing at university, I had a series of general marketing/comms type roles and slowly realised it was the copywriting bits of these jobs that got me out of bed in the morning.
I decided to focus on this and cut my teeth working in-house as a digital copywriter before going it alone. I made the move to freelancing because I wanted a shot at running the show, and I haven’t looked back.
At the moment I’m based in Dundee, Scotland, and work with a mix of local, UK and international clients.
If you’d like to work with me too, check out my copywriting prices and process, then fill out the contact form below or email me (firstname.lastname@example.org) and tell me what you’re after. I can’t wait to hear from you!
Get in touch
I’m open for new projects from mid-October 2019 onwards.